The survey was conducted by Comprend and comprises 20 of the largest companies in Denmark. The websites were assessed within a number of different categories, such as financial reporting, press material, social responsibility and communication to applicants.
The dongenergy.com website particularly stands out within the categories corporate presentation, social responsibility and press material.
We are on the right track
On being named Denmark's best corporate website, Jane Boas, Senior Manager, Digital Communication & Information Management, says:
"DONG Energy launched its new web universe in May 2015, and since then we've worked hard to develop our various websites. Our ambition is always to offer our many visitors the best possible service. We're very pleased with being ranked no. 1 – which we see as a sign that we're on the right track."
The pharmaceutical company Lundbeck comes in second, followed by Chr. Hansen and Danske Bank. Compared with other countries, Denmark is doing well. In Scandinavia, Finland is ranked no. 1 within web communication, followed by Denmark, Sweden and Norway.
Webranking by ComprendWebranking by Comprend is regarded as Europe's most comprehensive surveys of corporate websites. Comprend conducts global surveys on the basis of the communication needs of selected target groups. The websites are assessed on the basis of those requirements, so that the companies get the opportunity to understand how the website can be strengthened.