Business integrity

Business integrity

Responsibility reaches beyond our own walls

At DONG Energy we want to be open and trustworthy and uphold a high ethical standard. We take pride in running a business where high integrity is the fundamental basis for everything we do.

Integrity is all about conducting yourself properly. Companies must live up to international and European standards for good conduct. Customers and other stakeholders must feel that companies are taking a trustworthy and reliable approach to running their businesses.

But it can be a challenge to always know what is the right decision to make. We work in a competitive and challenging environment. As a company and as individuals, we are faced with financial, technical, commercial and human challenges every day. But we have to do the right thing. We therefore have a range of initiatives and processes in place to ensure good business conduct.

In the last few years, DONG Energy has gone through a period of turbulence which has made many Danes question our integrity. While we believe that we operate our business with integrity, we acknowledge that it takes time to win back the public's trust.



Building good customer relationsBuilding good customer relations

Too many of our Danish customers have a poor perception of DONG Energy. We know that and we want to change it. We want to provide the best customer service, give the best value for money, and meet our customers' needs the best way possible.

We have launched several initiatives to improve our customers' experience whenever they are in contact with DONG Energy. Especially, we address the service at our customer centres. The centres are our primary customer contact point, as they handle all emails and phone calls. Our surveys show that customers' perception of DONG Energy improves significantly when they have been in contact with us. This shows us how important it is to be in direct contact with our customers.

We know that one of the biggest issues among our customers is the cost of energy. Even though our prices are among the lowest in Denmark, our customers still perceive us as being too expensive. Additionally, the Danes want to lower their energy costs. We have to meet this reality. We do this through a number of initiatives helping our Danish customers change their energy behaviour and lowering their energy costs. DONG Energy is now delivering electricity to the same price as we buy it for. In 2015, we launched an app helping the Danes save energy and raise their awareness of energy consumption. Since 2006, we have worked with our Danish customers to save a total of 2.2 TWh. That is the same as almost 32 million A+++ fridges use in a year. Initiatives that benefit both our customers and the wider society.


Learn more about our various initiatives here

Good business conductGood business conduct

Making the right decisions is not always straightforward.

Since 2012, we have had a Good Business Conduct policy that gives guidance to our employees on how to act in difficult situations that could lead to inappropriate or illegal behavior such as fraud, bribery, corruption or anti-competitive behavior. All employees are required to complete an e-learning session in good business conduct.

Read the Good Business Conduct policy here.

We have also established a Compliance Committee, chaired by our CEO, Henrik Poulsen. The committee monitors how we conduct business.

One of our most important tools to uphold high integrity standards is our Internal Audit function. It is an independent body controlling that our processes and governance are in compliance with our rules.

In 2014, we revised our whistleblower function providing an opportunity to report on colleagues not living up to good business conduct. It has already shown to be very effective. In 2014 six DONG Energy employees were fired due to illegal behavior reported through the hotline. This makes it clear that there is a need to have this function.

Responsible sourcingResponsible sourcing

DONG Energy purchases products and services from suppliers all over the world. DONG Energy has more than 20,000 suppliers globally. Add to that thousands of sub-suppliers. Some of these are located in countries that do not meet all international standards for human and labour rights, the environment or anti-corruption.

We address this challenge by taking appropriate measures where the risk of non-compliance with our code of conduct for suppliers is greatest. We aim to take a systematic approach which follows international guidelines for good business practice and the latest UN recommendations for the area.

We work with our suppliers in order to ensure that they live up to our code of good business conduct. We screen contracts to determine risks of poor practice and we carry out assessments to work with suppliers to identify and address poor practices.

Responsible sourcing

Improving conditions for people and the environment throughout our supply chain gives DONG Energy a more stable supply chain where unforeseen and costly delays are less likely to occur and we improve the relationship to our suppliers.

See our Policy on Good Business Conduct
See our Code of Conduct for Suppliers and other Business Partners

Responsible tax managementResponsible tax management

Companies’ tax payments have been subject to much debate during the last couple of years. It is one of the issues that makes people question whether companies can earn their trust. Companies should, of course, pay their taxes. But determining and explaining tax payments is not always as simple as it
may seem.

Specific tax matters and the amounts paid are always a result of many local and international requirements and conditions. A tax policy can both help employees navigate in complex tax matters and communicate to stakeholders how tax affairs are generally managed.

We believe that a responsible approach to tax is essential to the long-term sustainability of our business in the countries where we operate.

One important principle of our tax practice is that we do not use contrived or abnormal tax structures that are intended for tax avoidance, have no commercial substance, or do not meet the spirit of local or international tax law. Another principle is that we use incentives and tax reliefs where they apply in areas where we have commercial substance and where this is the legislator’s intention.
Tax payments in 2015