Today, DBU announced their new main sponsor for the Danish national football team at the national football team assembly in Elsinore. In the future, Danske Bank will enjoy the cooperation with Denmark's footballers.

Danske Bank takes over the main sponsorship with effect already as of 1 January 2012, instead of waiting till after the European Championships in 2012 which was otherwise agreed. This is the plan because we want to ensure a good transition and make room for the new sponsor.

Jakob Askou Bøss, Vice President in DONG ENergy says:

"We’ve had an extremely positive and good cooperation with DBU for seven years. We’ve increased and strengthened the knowledge of DONG Energy in the Danish population so that today we have a strong platform when we communicate about our activities. Therefore, we now pass on the baton for the Danish national football team to Danske Bank and hope that they will be as pleased with it as we’ve been”.